Case study · Quesito's Express
A brand that shows up on every screen in the store.
Quesito's Express is a Venezuelan fast-casual brand in the US, growing through franchising. We built the brand manual, the website, the menu boards and animated digital menus for the TVs behind the counter.
Quesito's Express is a Venezuelan fast-casual brand in the US, growing by franchise. CGRabbit, a product studio in Florianópolis, Brazil, created its brand manual, website and in-store digital menus.
quesitosexpress.com, desktop and phone. Reviewer names blurred in this preview.Open the live site ↗
The challenge
Every new store has to look like the first.
When a brand grows by franchise, every location has to look and sell the same way, from the logo on the door to the price on the screen. That only works if the brand is written down and the menus are easy to update.
What we built
From the manual to the menu board.
- Brand manual
The rules for logo, colors and type, so every new location looks like Quesito's.
- Website
A landing page that tells the family story, shows the menu and sells catering and franchises.
- Menu boards
Boards for the counter, in the same look as everything else in the store.
- Animated TV menus
Digital menus that move, made for the screens behind the counter, in Spanish and English with cash and card prices side by side.
- Graphic materials
The pieces the stores use every day, all in the same brand.
The result
They came back for the next store.
In store
the animated menus run on the TVs behind the counter
Rehired
for a new set of digital menu screens for a new location
In plain wordsYour menu looks the same and sells the same in every store, and when you open the next one, the screens are ready.
Let's talk
Opening your next location?
Tell us where you are. We reply within one business day with what we'd change and what it could save you.
100% rehire · Projects worldwide
