Case study · Ernesto's Pizza

Every location. One place to order.

Ernesto's Pizza has locations in Boston's North End and in Somerville. Each one sold online through its own store, and the main site could show the menu but couldn't take an order. The plan: one ordering site for every location, on the system already running at Garlic'n Lemons.

Ernesto's Pizza is a pizzeria with locations in Boston's North End and in Somerville. CGRabbit, a product studio in Florianópolis, Brazil, planned one ordering site and one dashboard for every location, on the ordering system already running for another Boston restaurant.

Client
Ernesto's Pizza
Business
Pizzeria
Locations
North End, Boston and Somerville, MA
Scope
Ordering site, dashboard, storefronts

Before

1North EndIts own online store
2SomervilleIts own online store
3Main siteMenu only
One ordering site Every location, one checkout and one dashboard for every order.

The problem

Three sites, none of them in charge.

  • An online store per locationEach location sold through its own separate store, so every change had to be made more than once.
  • A main site that couldn't sellThe main site showed the menu, then sent customers somewhere else to order.
  • Orders split across systemsNo single view of what was selling, across the whole business.

The plan

Reuse what already works.

Instead of building from zero, the plan moves Ernesto's onto the ordering system already running at Garlic'n Lemons, adapted to a pizzeria.

  • One ordering site

    Every order happens on ernestospizza.com, with a choice of location.

  • Storefronts that point there

    Each location's site stays as a storefront: menu, hours and directions, with every order button sending customers to the one checkout.

  • One dashboard

    Every order from every location in one place, with abandoned carts that can be brought back.

  • Proven, not prototyped

    The same system that already takes orders for Garlic'n Lemons, so nothing is rebuilt from zero.

The result

Coming soon, with real numbers.

This case study is in progress. We publish results when they're real, not before.

In plain wordsEvery pizzeria, one place to order online. One menu to keep up to date, and one screen that shows every order.

Next caseWinfield Street Coffee

Let's talk

More than one location? One place to order.

Tell us where you are. We reply within one business day with what we'd change and what it could save you.

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